KEY SUCCESS FACTOR
Our people have been at the core of our company since 1963 and they are the driving force at every step we take. We provide equal opportunities and utilize their talents while always maintaining an open communication channel, in a fair working environment that operates under the principle of mutual respect.
With our core values being the Passion for our customers and consumers, the Care for people and the planet, the Courage to dream and innovate, and the Joy of life, we create the right conditions for our people to develop their potential to the maximum. Every chapter of our history, every decade of our journey has been linked to development, thanks to expert scientists who planned, brewers who employed their art, workers who took care of the production, and salesmen who ensured distribution all across the country.
Many of our employees have been in our company for decades. They have changed many posts and responsibilities, something that helps their own development and rewards their steady relationship with the company. We support diversity and racial equality in practice, through a transparent framework of principles. Several generations of workers started and completed their career at Athenian Brewery.
We provide them with the necessary tools for their development, as a key element of our strategy. The opportunities created by ongoing training, the new jobs created through the modernization and the expansion of facilities, and the additional skills required due to the adoption of new techniques contribute to this.
Through the years, we have received multiple awards for our work environment, while remaining faithful to our viewpoint for equal opportunities and development in the workplace.
In 2020, we signed the Diversity Charter, an initiative by the European Commission, launched in Greece in 2019.
Brewing a better future
Employees respond by submitting ideas, with creative input and dedication to the company.
The power of teamwork has brought visible results and continues to have a strong impact on: innovation, the production of new products, and the reassurance of supplying even the farthest corners of the country.
Our executives and employees form a key link to the local communities, both in the regions where our production facilities are located, as well as in many parts of the country where our suppliers operate, but also in every Greek city and village where we have direct and indirect customers.
Our employees’ action is an essential prerequisite in order to turn our company’s motto into a reality: ‘Brewing a Better Future’.
Their contribution and assistance are key factors for the concept of ‘Brewing’:
Athenian Brewery is one of the country’s main production facilities.
With their commitment we are allowed to always aim for ‘Better’: expanding our product range, offering unique experiences.
We work together for the ‘Future’: we develop new production initiatives, while
at the same time, we continue to take actions regarding sustainability.
A GREEK HUMAN ECOSYSTEM
This human ecosystem helps solidify the foundations of our Greek production system and expand our export range on a daily basis.
However, its contribution is not limited to new product development, production and market distribution. Our partners are valuable supporters of our actions in relation to society.
As a Greek company, we feel close to our country for one additional reason: in order to support our constant development and production activities, we need to cooperate with hundreds of suppliers, multiple Greek industrial plants, a number of small and medium-sized enterprises, as well as many local producers.
With the constant support of our suppliers, we are able to place top products in the market and offer unique taste experiences. Barley growers, local distributors, scientists and researchers help us to constantly improve our raw materials from our bottles to our caps and labels.
With the above being mentioned, it would be Of course, we could not leave out our partners in restaurants, bars and retail stores. Thanks to them, our products are always available to our consumers across the country.
According to measurements that are carried out regularly, the Greek human ecosystem of Athenian Brewery consists of approx. 30,000 employees in Greece.
Together, we design and carry out seminars to support the exports of small and medium-sized enterprises from Patras.
In collaboration with the American Farm School of Thessaloniki, we organize training programs for farmers.
Together with the ‘Nifalioi’ organization we continue our training campaigns on responsible alcohol consumption, and in collaboration with Greek universities we contribute to the development of new cereal varieties and the adoption of new techniques for crops.
By utilizing the scientific knowledge of Greek academic institutions, we develop in-depth sustainable development programs.
Lastly, the human ecosystem that has been created around Athenian Brewery is not just a reflection of how deep our roots are in Greece. It is one of our main advantages that allows us to move forward and set higher goals for development and Corporate Responsibility initiatives.