
Sebastian Sanchez
Sebastian Sanchez assumed the role of Managing Director at Athenian Brewery on April 1, 2025. Originally from Argentina, he brings extensive experience in the brewing industry, having held leadership positions within the HEINEKEN Group for over 20 years.
He began his career with the company in 2004 as Heineken Brand Manager in Argentina and later became Country Manager. He then moved to Panama as Marketing & Commerce Manager and subsequently served as Regional Marketing Director for Central and Eastern Europe. He has also served as Managing Director of Windward & Leeward Brewery Ltd., a HEINEKEN subsidiary in Saint Lucia. Before taking on his role in Greece, he served for four years as Managing Director of HEINEKEN Panama, where he led the company to the top of the local market.